In the first of our series of A3 interviews with AI leaders, John Lizzi, the Executive Leader - Robotics and Autonomous Systems at GE, discusses how to develop AI projects that focus on business objectives. Lizzi, who serves as the chair of the Association for Advancing Automation's Artificial Intelligence Technology Strategy Board, says that AI is enabling intelligent systems to operate in the complex and uncertain world. Check out his advice on how to craft your AI strategy. How would you advise companies to choose their artificial intelligence projects – and what questions do they need to answer before they begin? Win hearts and minds: I think it's important to note that injecting new and disruptive technology into a business is hard no matter what technology you're talking about.